It has not been all good news for ride sharing service Uber, just recently they had a major setback to their self driving vehicle program.
And while many towns in Ontario have been battling with the legality of Uber, even having banned the ride service in some towns and cities for periods of time, Innisfil, Ontario, up by lake Simcoe just south of Barrie, is going a different route.
Instead of trying to restrict the ride sharing service they are instead partnering with them for transit purposes.
Innisfil will subsidise a portion of the fare for all trips with the taxi firm taken by residents within the town’s boundaries. Officials say the deal offers more flexibility for residents and is cheaper than adding a town bus service.
Adding a bus to the town would have cost them $270,000.00 annually for one route and more than double for two. The community has set aside $100,000 for the program’s initial 6-9 month phase and another $125,000 for the second which has yet to be determined.
The cost of a ride to any four of the community’s transport or recreation hubs will cost residents between $3 and $5. They will also get a $5 discount on any custom trip within the town.
Story from BBC.
Image from Uber.