Londoner Paul Jacobs purchased a roll of bubble wrap from Amazon.com. His roll came boxed and packaged in 100 feet of brown paper.
“At first I thought they’d sent me the wrong order because the box was so heavy. But when I opened it, I realised why it weighed so much – my roll was wrapped in sheet upon sheet of brown paper. I laid it all out and it measured 100ft, which was the same length as my bubblewrap. It almost covered my entire lawn. Obviously Amazon is known for going a bit overboard when it comes to packaging, but this was just ridiculous given what the item was – I almost wonder if someone was having a bit of fun.”