Q: When it comes to privacy, 76% of Canadians are unconcerned with this. What is it?
A: Sharing personal information online for services etc
The study, Data Privacy – What the Canadian consumer really thinks, shows that consumer comfort with data-sharing is increasing. Forty per cent of consumers (44 per cent of millennials) state they feel comfortable with data exchanges. Two-thirds of Canadians (66 per cent) agree that disclosing personal information is increasingly part of modern life and more than a third (35 per cent) even agree it’s essential for the smooth running of modern society (including 45 per cent of millennials)