Q: When it comes to this, over half of Canadians think they are doing a good job at this. What is it?
A: Conserving water.
But while the vast majority of Canadians think it’s important to use low-flow toilets with less water per flush (93%), low-flow shower heads (91%), and rain barrels (86%), they are not as committed when it comes to actually following through and making use of them (50%, 61%, and 25% respectively).
When it comes to their purchasing decisions, Canadians appear to be giving the environment due consideration. Three in four (76%) say that they routinely spend more for environmentally-friendly products, with one in three Canadians (33%) spending about 10% more. Seven in ten (70%) actually say that freshwater conservation influences their spending on household products or appliances.