Q: We have all heard about a number of scams that are circulating. According to this study, these people are more likely to fall for the scam than others. Who are they?
The study surveyed 500 adults over two experiments and sought to find the underlying psychological factors that makes people decide to ignore red flags and instead take a risk to “win” a large payout from a scheme that turns out to be a hoax. The experiment was based off of 25 real scams that often “hooked in the victim” in Los Angeles by promising the chance to win large sums of money.
The researchers found that the single most important factor influencing people making these dubious decisions is the individual’s assessment of the risk versus the reward.
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