Q: 9 out of 10 Canadians do this at least monthly. What is it?
A: Read the printed grocery store flyers.
The survey found 91% of Canadians read printed flyers from grocery stores at least monthly,
81% read flyers from mass merchants and 76% read flyers from drug stores.
Printed flyer readership does skew toward an older demographic, but that doesn’t mean young people are eschewing the printed page altogether. The BrandSpark survey found 51% of baby boomers checked a paper flyer in advance of their last shopping trip, compared to 44% of Gen X and 32% of millennials. Twenty-six percent of boomers checked an online flyer, compared to 31% of Gen X and 30% of millennials.