Q: 9 out of 10 of us do this while grocery shopping. 6 out of 10 do it 3 times. What is it?
A: Impulse buy. Buy off-list items.
Many people fall victim to the last-minute impulse purchase. In fact, 90 percent of shoppers buy items not on their shopping list, indicating that the impulse buy is alive and well, according to a new survey.
“Our data shows that 61 percent of off-list shoppers purchase an additional one to three items,” said Craig Elston, senior vice president of Integer. “This shows that if you reach a particular shopper at the right moment with the right message — for example, using in-store signage to play into their desire to pamper themselves— it can end with that item being added to their basket.”