Lunchtime Trivia Friday, February 15

Q: When it comes to shopping online, 8 out of 10 Canadians said they have trouble with this.  What is it?

A: Knowing whether something is real or counterfeit.   Ie, toys, clothing, video games or software.

Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.

Fully one half (50%) of Canadians `agree’ (16% strongly/34% somewhat) that they are `concerned about mistakenly purchasing counterfeit goods like toys, clothing, video games and software this holiday season’, with Canadians over the age of 55 being most likely (57%) to say they’re concerned about this.

 

Source Ipsos

Image PXhere

 

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