Q: When it comes to shopping online, 8 out of 10 Canadians said they have trouble with this. What is it?
A: Knowing whether something is real or counterfeit. Ie, toys, clothing, video games or software.
Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.
Fully one half (50%) of Canadians `agree’ (16% strongly/34% somewhat) that they are `concerned about mistakenly purchasing counterfeit goods like toys, clothing, video games and software this holiday season’, with Canadians over the age of 55 being most likely (57%) to say they’re concerned about this.