Attention Entenmann’s Fans: The Baked Goods Brand Is Looking for a Chief Donut Officer.
Good news, baked goods fans: All your years spent eating Entenmann’s doughnuts may soon pay off. The classic pastry company is now accepting applications for Chief Donut Officer, an honorary position that comes with a year’s worth of doughnuts.
The Chief Donut Officer, or CDO, must have big ideas for the brand and, most importantly, an intense love for doughnuts. After filling out the online application form with answers to such questions such as “How/where do you enjoy eating your favorite Entenmann’s donut?” and “How would you make Entenmann’s donuts even better?” candidates will be judged on creativity, originality, and passion. Five finalists will then be chosen to submit the video testimonials where they can make their final pitches. The grand prize winner will be voted on by consumers.
In addition to winning a year’s worth of doughnuts, the CDO will also receive $5000 and Entenmann’s-branded swag. And though they won’t be getting the sweet title, the four runners-up will each walk away with $1000 and their own year-long doughnut supply.
The contest is a celebration of National Doughnut Day, which falls on Friday, June 1. Doughnut lovers will be able to buy special Entenmann’s boxes promoting the Chief Donut Officer Contest from now through June 30, when the first phase of the contest closes. The winner will be announced August 7.
BY MICHELE DEBCZAK
Photo, skinny girl standard