It seems the Air Miles reward program is having a big PR problem and are trying to fix it by offering a few changes to make their members happier.
After the whole expiring miles fiasco which resulted in members complaining that they were unable to contact Air Miles to cash in their rewards and also that not all rewards were being made available to them Air Miles has declared it will make the following changes;
- They will start offering around-the-clock customer service through Facebook and Twitter.
- When members don’t have enough miles buy a product, the program will let them use cash to make up the difference on up to 40 per cent of its reward merchandise.
- And lastly, Air Miles plans to make its entire merchandise rewards catalogue available to all members.
- As an extra perk, higher status Gold members will get a 10 per cent discount and Onyx members a 20 per cent discount off merchandise.
Air Miles says these changes will come into effect on April 3rd.
This isn’t going to stop the threats of lawsuit or the complaints of lost rewards and value of rewards from previously announced changes. But perhaps it will help them keep some of their membership and ease the concerns going forward.
Story from CBC
Image from Air Miles